EXPERIENCE

Weber Shandwick, Detroit, MI | August 2018 to Present

Junior Associate, Client Experience | October 2018 to Present

Intern | August 2018 to October 2018

• Supported corporate strategy and execution for Chevrolet trucks and full-size SUVs

• Drafted and edited copy for press releases for Chevrolet and General Motors Customer Care and Aftersales division

• Secured media coverage for Chevrolet and General Motors Customer Care and Aftersales division through targeted media outreach

 

Valassis, Livonia, MI | June 2018 to August 2018

Communications Specialist Intern

• Served as key storyteller, writing content for corporate website, infographics, ebooks, and email campaigns

• Evaluated current social media presence and reverse mentored sales leaders with best practices to enhance selling efforts

• Planned social media and print promotions for each company vertical, communicating ways to promote brand content

• Launched new company ID and brand rollout by conceptualizing and writing content that inspires consumers to action 

 

Doner, Southfield, MI | June 2017 to September 2017

Strategy Intern

• Researched and delivered data-driven insights to support actionable strategic direction

• Supported corporate strategy and execution for accounts including Smithfield, Cox Communications, McDonald’s and FCA

• Produced and presented research and reports that communicated insights valued by internal audiences

• Managed D/Construct website including the writing and publishing of articles concerning recent cultural trends

• Developed strategic direction and creative executions for Bush’s Brothers’ fall 2017 campaign

 

Her Campus, Ann Arbor, MI | September 2016 to January 2018

Staff Content Contributor

• Composed campus lifestyle articles each month assigned by senior editors

• November 2016 profile article recognized as Most Read on Home Page

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College Fashionista, Ann Arbor, MI | August 2016 to January 2018

Style Guru Intern

• Created articles including the headline, body copy and photographs, generating over 300 views through social media

• Participated in skill-building/networking events with fashion influencers as an active member of the College Fashionista Guru Gang

• October 2016 article was featured on the College Fashionista Home Page as Editor’s Pick 

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ViziRecruiter, Troy, MI | April 2016 to September 2016

Digital Marketing Intern

• Supported execution of social media strategy for digital start-up, utilizing LinkedIn, Facebook, Twitter and Google+

• Developed new leads and created product samples, increasing number of clients

• Conducted market research and identified trends to support ViziRecruiter sales staff

• Contributed to ViziRecruiter blog and wrote press releases utilized by executive sales team

 

Airfoil Public Relations, Southfield, MI | May 2015

Job Shadow

• Experienced a normal day working in a fast paced, deadline driven industry where the focus is to shape brand image

• Observed employees post articles to social media for companies, test Parrot Drones to be sent to media, and review press releases