AD EVOLUTION

The history of advertising can be traced back long before newspaper and the radio. In fact, advertising began as a form of public notices, etched into steel by the Ancient Egyptians. Before the pre-printing period (sometime before the 15th century), three forms of advertising existed: trademarks, town criers and signboards. Trademarks were signs...

The 19th Century brought forth national advertising of branded goods in response to the vast changes in the business industry. At the start, most advertising was by local merchants who were selling in their own communities. As the country’ population began to increase, with a booming economy and western expansion, there became a...

By the 1900s, agencies expanded their business beyond just sellers of newspaper space. They offered multiple services to advertisers, including writing the advertisements and trying to find the best possible location. The invention of the radio in the 1920s marked the first time oral advertising could reach...