ABOUT
Read about the author, about the site, & about a professional in the industry.
My name is Allyson Boe and I am a fourth year undergraduate enrolled at the University of Michigan College of Literature, Science, and the Arts. Currently, I am completing a Bachelor of Arts in Communication Studies with a Minor in Writing through the Gayle Morris Sweetland Center for Writing. After securing an internship position in the strategy...
Interning at such a celebrated advertising agency allowed me to watch 80 years of advertising in the making: everything from Timex “Takes a licking and keeps on ticking,” to Mazda’s “Zoom Zoom” advertisement. Though I had never heard of Doner growing up, I had watched these advertisements on television and can still vividly remember them in my head. It...
Marcus Collins is a curious marketer with an academic insight into the drivers of social behavior. As the SVP of Social Engagement at Doner, a Detroit advertising agency, and the recipient of Advertising Age's 2016 40 Under 40, Collins' expertise in advertising offers a whole new perspective on the industry. In addition to his agency work, Collins is a lecturer...
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