Burger King, "Burning Stores" in the Age of Social Media
February 28, 2017 Though Burger King has long surpassed print advertising in evolving their brand, the brand’s “Burning Stores” campaign...
Quaker Oats, Bringing "Health, Wealth and a Good Breakfast"
May 16, 1997 Founded by three millers, Ferdinand Schumacher, Henry Parsons Crowell and Robert Stuart, Quaker Oats has been on the market...
Volkswagen, How the “Think Small” Campaign Went Big
March 20, 1959 Back in the 50s and 60s, cars were not just a way to get the kids to school. They were fashion statements, morale boosters...
Marlboro, The “Marlboro Man” Story
July 15, 1955 When Marlboro decided to target their cigarettes towards men, the brand partnered with Leo Burnett, a Chicago based...
Old Spice, Before the "Old Spice Guy"
January 22, 1938 On the shelves since 1938, the brand Old Spice has long been associated with elderly gentleman and the past. Inspired by...
Marlboro, Targeting Women Since 1924
November 22, 1924 It is hard to believe that Marlboro, one of the world’s most popular cigarette brands, was once targeted to women....
