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AD EVOLUTION

The History and Creation of Advertising

OVERVIEW

To understand the changes that advertising has undergone over the years, Ad Evolution combines two central ideas: the history of advertising and the creation of advertisements. Look at some of the most successful advertisements below, starting with the most recent, or learn about advertising history in the tab above.

Coca-Cola, Diversity and Inclusion for "Pool Boy"

Coca-Cola, Diversity and Inclusion for "Pool Boy"

March 2, 2017 Coca-Cola’s latest television commercial, “Pool Boy,” gives the classic soft drink advertisement a fresh, modern twist by...

Apple, Emotional Appeal for “Misunderstood”

Apple, Emotional Appeal for “Misunderstood”

August 18, 2014 It is no secret that Apple has a reputation for having some of the best advertisements around the world. With unique...

Aunt Jemima, A Shift to Social Media Advertising

Aunt Jemima, A Shift to Social Media Advertising

April 23, 2011 After a successful social media push in 2011, Aunt Jemima came out with a traditional television advertisement, the first...

Volkswagen, Super Bowl Commercial Success

Volkswagen, Super Bowl Commercial Success

February 6, 2011 Released for the Super Bowl in 2011, Volkswagen’s “The Force” has since been shared 5.4 million times. Focused around a...

Old Spice, "The Man Your Man Could Smell Like"

Old Spice, "The Man Your Man Could Smell Like"

February 7, 2010 Promising women he was “the man you could smell like,” ex-American football star Isaiah Mustafa was drafted into Old...

Apple, The Super Bowl Commercial That Started It All

Apple, The Super Bowl Commercial That Started It All

June 22, 1984 First advertised in the late 1970s, Apple celebrated its 40-year anniversary in 2016 with a number of references to its...

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Coca-Cola, Diversity and Inclusion for "Pool Boy"

Burger King, "Burning Stores" in the Age of Social Media

Old Spice, Before the "Old Spice Guy"

Marlboro, Targeting Women Since 1924

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EDITORS PICKS

From print to digital, advertising over the years has come a long way

Coca-Cola, Diversity and Inclusion for "Pool Boy"

Coca-Cola, Diversity and Inclusion for "Pool Boy"

Burger King, "Burning Stores" in the Age of Social Media

Burger King, "Burning Stores" in the Age of Social Media

Apple, Emotional Appeal for “Misunderstood”

Apple, Emotional Appeal for “Misunderstood”

Aunt Jemima, A Shift to Social Media Advertising

Aunt Jemima, A Shift to Social Media Advertising

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