Question 1

History

Accepted Answer

“Ad Age Advertising Century: Timeline.” Ad Age, 29 Mar. 1999, adage.com/article/special-report-the-advertising-century/ad-age-advertising-century-timeline/143661/.
“History: 19th Century.” Ad Age, 15 Sept. 2003, adage.com/article/adage-encyclopedia/history-19th-century/98706/.
Gallegos, Jose Angelo. “The History and Evolution of Advertising.” TINT Blog, 23 Aug. 2017, www.tintup.com/blog/history-evolution-advertising-marketing/.
O'barr, William M. “A Brief History of Advertising in America.” Advertising &Amp; Society Review, vol. 6, no. 3, 7 Aug. 2008, pp. 1–26., doi:10.1353/asr.2006.0006.
Walker, Everton. “The Evolution of Advertising: From Papyrus to YouTube.” ETEC540 Text Technologies, 28 Nov. 2011, blogs.ubc.ca/etec540sept10/2010/11/29/the-evolution-of-advertising-from-papyrus-to-youtube/.

Question 2

Coca-Cola

Accepted Answer

“Always Coca-Cola: An Ad Timeline.” Ad Age, 2 May 2011, adage.com/article/news/coca-cola-advertising-timeline/227304/.
Birkner, Christine. “The Entire Family Has a Crush on the Pool Boy in One of Coca-Cola's New 'Taste the Feeling' Spots.” – Adweek, Adweek, 2 Mar. 2017, www.adweek.com/brand-marketing/the-entire-family-has-a-crush-on-the-pool-boy-in-one-of-coca-colas-new-taste-the-feeling-spots/.
Horowitz, Alana. “These Are The Killer Ad Campaigns That Transformed Coca-Cola Into The World's Favorite Soda.” Business Insider, Business Insider, 23 Feb. 2011, www.businessinsider.com/how-great-ads-made-coca-cola-the-world-champion-of-soft-drinks-2011-2.
Mooney, Phil. “The First Ad for Coca-Cola.” The Coca-Cola Company, 29 May 2009, www.coca-colacompany.com/stories/the-first-ad-for-cocacola.
Wong, Curtis M. “Coke's Sexy New Ad Shows Brother And Sister Competing For The Pool Boy.” The Huffington Post, TheHuffingtonPost.com, 3 Mar. 2017, www.huffingtonpost.com/entry/coca-cola-pool-boy-ad_us_58b990a2e4b05cf0f4000ccf.

Question 3

Old Spice

Accepted Answer

“Case Study: Old Spice Response Campaign.” D&AD, 16 June 2011, www.dandad.org/en/d-ad-old-spice-case-study-insights/.
“History of Advertising: No 191: Old Spice's 'Smell like a Man, Man' Campaign.” Campaign: Marketing, Advertising and Media News & Analysis, 16 June 2017, www.campaignlive.co.uk/article/history-advertising-no-191-old-spices-smell-man-man-campaign/1436615.
“History of Old Spice.” Old Spice, news.oldspice.com/about/history_timeline.
“Old Spice Case Study: How a 75-Year-Old Brand Changed Digital Marketing Forever.” Digital Training Academy, www.digitaltrainingacademy.com/casestudies/2011/06/old_spice_case_study_how_a_75yearold_brand_changed_digital_marketing_forever.php.

Question 4

Marlboro

Accepted Answer

“From ‘Mild as May’ to ‘Tough as Shoe Leather.’” The University of Virginia, xroads.virginia.edu/~class/marlboro/mman2.html.
“The Marlboro Man.” Ad Age, 29 Mar. 1999, adage.com/article/special-report-the-advertising-century/marlboro-man/140170/.
Hine, Thomas. “DESIGN VIEW; Marlboro Country Was Once No Man's Land.” The New York Times, 16 Apr. 1995, www.k-message.com/wp-content/uploads/2014/01/design-view-marlboro-country-was-once-no-man-s-land.html.
Shirk, Adrian. “The Real Marlboro Man.” The Atlantic, Atlantic Media Company, 17 Feb. 2015, www.theatlantic.com/business/archive/2015/02/the-real-marlboro-man/385447/.
Wrzosiński, Piotr. “A Marlboro Man Story - Tobacco Advertising.” K-Message, 11 June 2016, www.k-message.com/marlboro-man-story/.

Question 5

Burger King

Accepted Answer

“Burger King Ditches 'Have It Your Way' Slogan.” Fox News, FOX News Network, 20 May 2014, www.foxnews.com/food-drink/2014/05/20/burger-king-ditches-have-it-your-way-slogan.html.
“Have It Your Way.” Buildingpharmabrands, 2 Sept. 2013, buildingpharmabrands.com/2013/09/02/have-it-your-way/.
Nudd, Tim. “Why Burger King's 'Burning Stores' Are the Perfect Print Ads for the Social Media Age.” Adweek, Adweek, 19 June 2017, www.adweek.com/creativity/why-burger-kings-burning-stores-are-the-perfect-print-ads-for-the-social-media-age/.
Rath, Julien. “Burger King Used Photos of Real Restaurant Fires in Its Latest Campaign to Show It Always Flame-Grills Its Burgers.” Business Insider, Business Insider, 28 Feb. 2017, www.businessinsider.com/burger-kings-flame-grilling-causes-restaurant-fires-in-new-ads-2017-2.

Question 6

Apple

Accepted Answer

“The Best Apple Ad from Each Year since Its 1984 Super Bowl Hit.” Business Insider, Business Insider, 25 Feb. 2017, www.businessinsider.com/apple-history-through-advertising-40-years-anniversary-2017-2/.
“The Evolution of Apple Ads.” Webdesigner Depot, 15 Sept. 2009, www.webdesignerdepot.com/2009/09/the-evolution-of-apple-ads/.
Campbell, Kunle. “Apple Misunderstood Campaign Makes Technology and Family a Priority.” The BigCommerce Blog, 3 Oct. 2016, www.bigcommerce.com/blog/apple-misunderstood-campaign/.
Hein, Buster. “12 Of The Best Apple Print Ads Of All Time [Gallery].” Cult of Mac, 27 Oct. 2012, www.cultofmac.com/196454/12-of-the-best-apple-print-ads-of-all-time-gallery/.
Oliver, Sam. “Apple's Holiday-Themed 'Misunderstood' IPhone Ad Wins Emmy for 'Most Outstanding Commercial'.” AppleInsider, AppleInsider, 18 Aug. 2014, appleinsider.com/articles/14/08/18/apples-holiday-themed-misunderstood-iphone-ad-wins-emmy-for-most-outstanding-commercial.

Question 7

Quaker Oats

Accepted Answer

Satran, Joe. “Quaker Oats Man 'Larry' Slims Down In Redesigned Logo.” The Huffington Post, TheHuffingtonPost.com, 29 Mar. 2012, www.huffingtonpost.com/2012/03/29/quaker-oats-man_n_1389414.html.
“Quaker Oats Co.” Ad Age, 15 Sept. 2003, adage.com/article/adage-encyclopedia/quaker-oats/98841/.
“Featured Advertisement: Quaker Oats.” Ads From The 1800s, 25 Jan. 2012, www.adsfromthe1800s.com/blog/featured-advertisement-quaker-oats.

Question 8

Aunt Jemima

Accepted Answer

“Aunt Jemima Launches New Facebook Page. But It’s Nothing to Flip over.” Big Fuel, 21 Feb. 2011, bigfuel.com/campaigns-momentum/aunt-jemima-launches-new-facebook-page-but-its-nothing-to-flip-over.
“Aunt Jemima.” Ad Age, 29 Mar. 1999, adage.com/article/special-report-the-advertising-century/aunt-jemima/140176/.
Kendall, Erika Nicole. “A Lesson In Marketing Magic: The History Of Aunt Jemima.” A Black Girl's Guide To Weight Loss, 10 June 2017, blackgirlsguidetoweightloss.com/conscious-consumerism/a-lesson-in-marketing-magic-the-history-of-aunt-jemima/.
Mcclellan, Steve. “Aunt Jemima Deconstructs the Pancake (and More).” Adweek, Adweek, 16 Feb. 2011, www.adweek.com/digital/aunt-jemima-deconstructs-pancake-and-more-125770/.
McMains, Andrew. “Aunt Jemima Brand Flips Into Television.” Adweek, Adweek, 28 June 2011, www.adweek.com/brand-marketing/aunt-jemima-brand-flips-television-132967/.

Question 9

Volkswagen

Accepted Answer

“Volkswagen Passat ‘The Force’ – Ad Analysis.” Aija in Adland, 14 June 2015, aijasen.wordpress.com/2015/06/14/volkswagen-passat-the-force-ad-analysis/.
Degun, Gurjit. “Volkswagen 2011 Star Wars Ad Most-Shared Super Bowl Spot.” Campaign US, 18 Jan. 2016, www.campaignlive.com/article/volkswagen-2011-star-wars-ad-most-shared-super-bowl-spot/1379457.
Hamilton, Mark. “The Ad That Changed Advertising.” Medium, The Agency, 20 Mar. 2015, medium.com/theagency/the-ad-that-changed-advertising-18291a67488c.
Johnson, Joshua. “The Greatest Print Campaigns of All Time: Volkswagen Think Small.” The Greatest Print Campaigns of All Time: Volkswagen Think Small | Design Shack, Design Shack, 18 Oct. 2017, designshack.net/articles/graphics/the-greatest-print-campaigns-of-all-time-volkswagen-think-small/.

Question 10

About

Accepted Answer

Boe, Allyson, and Marcus Collins. “Interview With Marcus Collins.” Ann Arbor, Michigan, 10 Nov. 2017.
Commentary on Marketing, Entrepreneurship featuring Erik Gordon, Marcus Collins. “Marcus Collins.” Michigan Ross, michiganross.umich.edu/faculty-research/faculty/marcus-collins.

AD EVOLUTION

The History and Creation of Advertising

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Coca-Cola, Diversity and Inclusion for "Pool Boy"

Burger King, "Burning Stores" in the Age of Social Media

Old Spice, Before the "Old Spice Guy"

Marlboro, Targeting Women Since 1924

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