AD EVOLUTION

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Walker, Everton. “The Evolution of Advertising: From Papyrus to YouTube.” ETEC540 Text Technologies, 28 Nov. 2011, blogs.ubc.ca/etec540sept10/2010/11/29/the-evolution-of-advertising-from-papyrus-to-youtube/.

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Birkner, Christine. “The Entire Family Has a Crush on the Pool Boy in One of Coca-Cola's New 'Taste the Feeling' Spots.” – Adweek, Adweek, 2 Mar. 2017, www.adweek.com/brand-marketing/the-entire-family-has-a-crush-on-the-pool-boy-in-one-of-coca-colas-new-taste-the-feeling-spots/.

Horowitz, Alana. “These Are The Killer Ad Campaigns That Transformed Coca-Cola Into The World's Favorite Soda.” Business Insider, Business Insider, 23 Feb. 2011, www.businessinsider.com/how-great-ads-made-coca-cola-the-world-champion-of-soft-drinks-2011-2.

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Wong, Curtis M. “Coke's Sexy New Ad Shows Brother And Sister Competing For The Pool Boy.” The Huffington Post, TheHuffingtonPost.com, 3 Mar. 2017, www.huffingtonpost.com/entry/coca-cola-pool-boy-ad_us_58b990a2e4b05cf0f4000ccf.

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“Old Spice Case Study: How a 75-Year-Old Brand Changed Digital Marketing Forever.” Digital Training Academy, www.digitaltrainingacademy.com/casestudies/2011/06/old_spice_case_study_how_a_75yearold_brand_changed_digital_marketing_forever.php.

“From ‘Mild as May’ to ‘Tough as Shoe Leather.’” The University of Virginia, xroads.virginia.edu/~class/marlboro/mman2.html.

“The Marlboro Man.” Ad Age, 29 Mar. 1999, adage.com/article/special-report-the-advertising-century/marlboro-man/140170/.

Hine, Thomas. “DESIGN VIEW; Marlboro Country Was Once No Man's Land.” The New York Times, 16 Apr. 1995, www.k-message.com/wp-content/uploads/2014/01/design-view-marlboro-country-was-once-no-man-s-land.html.

Shirk, Adrian. “The Real Marlboro Man.” The Atlantic, Atlantic Media Company, 17 Feb. 2015, www.theatlantic.com/business/archive/2015/02/the-real-marlboro-man/385447/.

Wrzosiński, Piotr. “A Marlboro Man Story - Tobacco Advertising.” K-Message, 11 June 2016, www.k-message.com/marlboro-man-story/.

“Burger King Ditches 'Have It Your Way' Slogan.” Fox News, FOX News Network, 20 May 2014, www.foxnews.com/food-drink/2014/05/20/burger-king-ditches-have-it-your-way-slogan.html.

“Have It Your Way.” Buildingpharmabrands, 2 Sept. 2013, buildingpharmabrands.com/2013/09/02/have-it-your-way/.

Nudd, Tim. “Why Burger King's 'Burning Stores' Are the Perfect Print Ads for the Social Media Age.” Adweek, Adweek, 19 June 2017, www.adweek.com/creativity/why-burger-kings-burning-stores-are-the-perfect-print-ads-for-the-social-media-age/.

Rath, Julien. “Burger King Used Photos of Real Restaurant Fires in Its Latest Campaign to Show It Always Flame-Grills Its Burgers.” Business Insider, Business Insider, 28 Feb. 2017, www.businessinsider.com/burger-kings-flame-grilling-causes-restaurant-fires-in-new-ads-2017-2.

“The Best Apple Ad from Each Year since Its 1984 Super Bowl Hit.” Business Insider, Business Insider, 25 Feb. 2017, www.businessinsider.com/apple-history-through-advertising-40-years-anniversary-2017-2/.

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Campbell, Kunle. “Apple Misunderstood Campaign Makes Technology and Family a Priority.” The BigCommerce Blog, 3 Oct. 2016, www.bigcommerce.com/blog/apple-misunderstood-campaign/.

Hein, Buster. “12 Of The Best Apple Print Ads Of All Time [Gallery].” Cult of Mac, 27 Oct. 2012, www.cultofmac.com/196454/12-of-the-best-apple-print-ads-of-all-time-gallery/.

Oliver, Sam. “Apple's Holiday-Themed 'Misunderstood' IPhone Ad Wins Emmy for 'Most Outstanding Commercial'.” AppleInsider, AppleInsider, 18 Aug. 2014, appleinsider.com/articles/14/08/18/apples-holiday-themed-misunderstood-iphone-ad-wins-emmy-for-most-outstanding-commercial.

Satran, Joe. “Quaker Oats Man 'Larry' Slims Down In Redesigned Logo.” The Huffington Post, TheHuffingtonPost.com, 29 Mar. 2012, www.huffingtonpost.com/2012/03/29/quaker-oats-man_n_1389414.html.

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“Aunt Jemima Launches New Facebook Page. But It’s Nothing to Flip over.” Big Fuel, 21 Feb. 2011, bigfuel.com/campaigns-momentum/aunt-jemima-launches-new-facebook-page-but-its-nothing-to-flip-over.

“Aunt Jemima.” Ad Age, 29 Mar. 1999, adage.com/article/special-report-the-advertising-century/aunt-jemima/140176/.

Kendall, Erika Nicole. “A Lesson In Marketing Magic: The History Of Aunt Jemima.” A Black Girl's Guide To Weight Loss, 10 June 2017, blackgirlsguidetoweightloss.com/conscious-consumerism/a-lesson-in-marketing-magic-the-history-of-aunt-jemima/.

Mcclellan, Steve. “Aunt Jemima Deconstructs the Pancake (and More).” Adweek, Adweek, 16 Feb. 2011, www.adweek.com/digital/aunt-jemima-deconstructs-pancake-and-more-125770/.

McMains, Andrew. “Aunt Jemima Brand Flips Into Television.” Adweek, Adweek, 28 June 2011, www.adweek.com/brand-marketing/aunt-jemima-brand-flips-television-132967/.

“Volkswagen Passat ‘The Force’ – Ad Analysis.” Aija in Adland, 14 June 2015, aijasen.wordpress.com/2015/06/14/volkswagen-passat-the-force-ad-analysis/.

Degun, Gurjit. “Volkswagen 2011 Star Wars Ad Most-Shared Super Bowl Spot.” Campaign US, 18 Jan. 2016, www.campaignlive.com/article/volkswagen-2011-star-wars-ad-most-shared-super-bowl-spot/1379457.

Hamilton, Mark. “The Ad That Changed Advertising.” Medium, The Agency, 20 Mar. 2015, medium.com/theagency/the-ad-that-changed-advertising-18291a67488c.

Johnson, Joshua. “The Greatest Print Campaigns of All Time: Volkswagen Think Small.” The Greatest Print Campaigns of All Time: Volkswagen Think Small | Design Shack, Design Shack, 18 Oct. 2017, designshack.net/articles/graphics/the-greatest-print-campaigns-of-all-time-volkswagen-think-small/.

Boe, Allyson, and Marcus Collins. “Interview With Marcus Collins.” Ann Arbor, Michigan, 10 Nov. 2017.

Commentary on Marketing, Entrepreneurship featuring Erik Gordon, Marcus Collins. “Marcus Collins.” Michigan Ross, michiganross.umich.edu/faculty-research/faculty/marcus-collins.