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AD EVOLUTION

The History and Creation of Advertising

OVERVIEW

To understand the changes that advertising has undergone over the years, Ad Evolution combines two central ideas: the history of advertising and the creation of advertisements. Look at some of the most successful advertisements below, starting with the most recent, or learn about advertising history in the tab above.

Coca-Cola, Diversity and Inclusion for "Pool Boy"

Coca-Cola, Diversity and Inclusion for "Pool Boy"

March 2, 2017 Coca-Cola’s latest television commercial, “Pool Boy,” gives the classic soft drink advertisement a fresh, modern twist by...

Coca-Cola, Earliest Print Advertisements

Coca-Cola, Earliest Print Advertisements

May 8, 1886 Coca-Cola was first introduced as a soft drink on May 8, 1886, founded by John Pemberton, an Atlanta pharmacist. Though...

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Coca-Cola, Diversity and Inclusion for "Pool Boy"

Burger King, "Burning Stores" in the Age of Social Media

Old Spice, Before the "Old Spice Guy"

Marlboro, Targeting Women Since 1924

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EDITORS PICKS

From print to digital, advertising over the years has come a long way

Coca-Cola, Diversity and Inclusion for "Pool Boy"

Coca-Cola, Diversity and Inclusion for "Pool Boy"

Burger King, "Burning Stores" in the Age of Social Media

Burger King, "Burning Stores" in the Age of Social Media

Apple, Emotional Appeal for “Misunderstood”

Apple, Emotional Appeal for “Misunderstood”

Aunt Jemima, A Shift to Social Media Advertising

Aunt Jemima, A Shift to Social Media Advertising

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