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AD EVOLUTION

The History and Creation of Advertising

OVERVIEW

To understand the changes that advertising has undergone over the years, Ad Evolution combines two central ideas: the history of advertising and the creation of advertisements. Look at some of the most successful advertisements below, starting with the most recent, or learn about advertising history in the tab above.

Quaker Oats, Bringing "Health, Wealth and a Good Breakfast"

Quaker Oats, Bringing "Health, Wealth and a Good Breakfast"

May 16, 1997 Founded by three millers, Ferdinand Schumacher, Henry Parsons Crowell and Robert Stuart, Quaker Oats has been on the market...

Apple, The Super Bowl Commercial That Started It All

Apple, The Super Bowl Commercial That Started It All

June 22, 1984 First advertised in the late 1970s, Apple celebrated its 40-year anniversary in 2016 with a number of references to its...

Burger King, Where You Can "Have It Your Way"

Burger King, Where You Can "Have It Your Way"

May 18, 1968 Founded in 1953, international fast-food chain Burger King has tried its hand in numerous advertising campaigns to stay on...

Volkswagen, How the “Think Small” Campaign Went Big

Volkswagen, How the “Think Small” Campaign Went Big

March 20, 1959 Back in the 50s and 60s, cars were not just a way to get the kids to school. They were fashion statements, morale boosters...

Marlboro, The “Marlboro Man” Story

Marlboro, The “Marlboro Man” Story

July 15, 1955 When Marlboro decided to target their cigarettes towards men, the brand partnered with Leo Burnett, a Chicago based...

Old Spice, Before the "Old Spice Guy"

Old Spice, Before the "Old Spice Guy"

January 22, 1938 On the shelves since 1938, the brand Old Spice has long been associated with elderly gentleman and the past. Inspired by...

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Coca-Cola, Diversity and Inclusion for "Pool Boy"

Burger King, "Burning Stores" in the Age of Social Media

Old Spice, Before the "Old Spice Guy"

Marlboro, Targeting Women Since 1924

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EDITORS PICKS

From print to digital, advertising over the years has come a long way

Coca-Cola, Diversity and Inclusion for "Pool Boy"

Coca-Cola, Diversity and Inclusion for "Pool Boy"

Burger King, "Burning Stores" in the Age of Social Media

Burger King, "Burning Stores" in the Age of Social Media

Apple, Emotional Appeal for “Misunderstood”

Apple, Emotional Appeal for “Misunderstood”

Aunt Jemima, A Shift to Social Media Advertising

Aunt Jemima, A Shift to Social Media Advertising

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